What I do
editorial strategist
I spent almost a decade in one of Canada’s biggest newsrooms, producing stories for television, radio, digital and social platforms, sharing Canadians’ stories from coast to coast to coast.
These days, I bring that storytelling experience to organizations, helping connect their messages to audiences.
My specialty is taking complex ideas and turning them into stories that resonate. How do I do that? By helping you understand your audience: who they are, where they’re at, and what makes them want to act.
I’ve taken hundreds of videos from idea, through the scripting-filming-editing process, all the way to getting it seen by audiences on the right platform. But I’ve also helped people and organizations share their narratives on a range of platforms.
What i’ve worked on
CBC Calgary: When Canada’s lending rate goes down, why do some mortgage rates still go up?
Nathaniel Schmidt for Ward 8: Westbrook C-Train Station
CBC Politics: Outside the bubble: One year to the election
Services
Let’s tell stories worth watching, together.
Social media audit + strategy
Overwhelmed by all the social media platforms? I can help you decide which platforms are worth investing in and guide your team in creating the right content for each platform.
Full-service vertical video production
Have an idea, but not sure how to turn it into a video? I’ve got you covered. I can help you turn your idea into a script, that script into a shoot, bring that shoot into editing and production, and help you tell a story that resonates.
On-camera performance coaching
Feel nervous in front of the camera? Don’t worry, I can share industry tips and tricks to make sure you look and feel confident in any on-camera situation.
Strategic communications
Not looking for video? I’ve helped organizations with media relations and press conference coordination, copywriting for public campaigns and op-eds, brand storytelling, and lots more.
connect with me
Let’s chat.
Ready to tell your story? Reach out and say hello.